AMD has unveiled its vision to apply the power and flexibility of the PC to enable enhanced digital entertainment experiences on all the screens in people’s lives.

As part of this vision, AMD plans to extend the professional AMD LIVE! brand to full-featured consumer multimedia desktop and notebook PCs, expected to be delivered in mid-2006. AMD LIVE! is meant for innovative, complementary, industry-friendly solutions, that enhance the consumer electronics and broadcast devices already accepted and used by consumers today. AMD LIVE! experiences hopes to offer users the ability to seamlessly connect, store, distribute, access and enjoy digital media content in multiple rooms throughout their home, and even take it with them to enjoy on-the-go, virtually anytime, anywhere.

Iain Morris, senior vice president - digital consumer media and pervasive computing, AMD, said, “AMD wants to change the way consumers experience digital entertainment in their home and on-the-go. Our vision for digital media is grounded in leveraging the strength and flexibility of the PC, to empower consumers to enhance their entertainment experiences with personal, interactive applications, all without disrupting users’ TV viewing experience.”

AMD expects AMD LIVE! experiences to be at the forefront of the digital media evolution, powered by AMD Athlon 64×2 dual-core processors for desktop PCs, as well as AMD dual-core mobile processors for notebook PCs. Powered by AMD64 technology and based on open standards, AMD LIVE! branded desktop and notebook PCs hope to deliver compelling digital entertainment solutions, driving convergence of home entertainment and computing.

Building on the tremendous success AMD has achieved with Media Center PCs, upcoming AMD LIVE! branded desktop and notebooks PCs, with Microsoft Windows XP Media Center Edition 2005 and the forthcoming Windows Vista operating system will help provide great entertainment experiences for consumers.

Mike Sievert, corporate vice president - windows product management and Marketing, Microsoft Corp, said, “We’re excited about AMD’s recent momentum with Windows XP Media Center Edition 2005. Consumers are responding to the combination of powerful AMD64 technology, Media Center PCs and the Xbox 360 system, enabling them to enjoy digital entertainment throughout their homes, and this will help to pave the way for the success of AMD LIVE!.”

AMD maintains that AMD LIVE! will help transform consumer entertainment from “2 foot” PC inter-active experiences into true “10 foot” extended PC entertainment experiences. With an AMD LIVE! branded desktop or notebook PC, consumers will be able to extend their PC to stream music through their entertainment center; view and share photos on the TV; burn recorded TV shows, videos, music and pictures to a DVD or CD; or transfer this same content to a notebook, MP3, portable media player or PDA.

Hank Adams, CEO, Sportvision, said, “As digital content proliferates, consumers are looking for new ways to access and share the ever-growing experiences digital media has to offer. Sportvision and AMD share the common goal of enhancing multimedia experiences for consumers, accomplished through the development of innovative applications that deliver unique, interactive and customized content.”

In conjunction with this announcement, AMD is launching a new AMD LIVE! website in collaboration with Microsoft. Available at amd.com/amdlive, the site features artists and producers who have experienced creative break-throughs using AMD64 technology and Windows XP Professional software. Digital content creators can benefit from what top innovators are saying about solutions based on AMD64 technology and Microsoft software.

“I’ve always felt like I’ve been wagging the tail of the big technology dog, to see what I could get it to do. Since I started using AMD64 technology, the technology is now wagging me, to see what I can do with it. AMD LIVE! Fulfils the final dream, by delivering the goods as originally imagined by the artist,” said Robert Rodriguez, director, Sin City.